The Traffic Compounding Effect: Best way to get clicks as a bootstrap founder

Hey Builders,

As a bootstrapped entrepreneur, you may hear advice to pick a single marketing platform like Twitter, YouTube, or Email and stick to it until you’re a master at it.

This can work if you have lots of time and money to lower your customer acquisition costs (CAC) over time.

But if you want to get clicks on your project for cheap, the opposite is better in almost all cases.

Why?

Because of a traffic compounding effect.

Say you only post your project on Twitter. You can create 10 posts about it that will get you 10,000 impressions total.

Now imagine you post on Twitter, Reddit, Instagram, YouTube, and multiple websites.

For each of those channels, you can repurpose your content and release the same 10 posts.

Meaning 10 channels x 10 posts x 1000 impressions/post → 100,000 impressions

That is 10x more than if you only post on Twitter.

And as a bootstrapped builder, traction and distribution will be your most important challenge.

The other important variable is you don’t know where your target user is.

For example, more of them could be hanging out on Reddit than you thought.

Here’s an example of a launch Tweet for my project Learniverse that got around ~1800 impressions

And another launch newsletter, which got 5x the clickthrough rate than on Twitter.

I never could have known that my email list would convert so well if I hadn’t experimented with the email channel.

Understanding and mastering this method will be absolutely critical to get your first users for cheap.

Not to mention one overlooked variable too…

You have to experiment with various distribution channels to find which one you shine in.

So go ahead and a few new ones this week. You might be a few posts away from popping off.

If you liked this edition, reply to this email with what new channel you’re gonna try for your project (ps. I recommend Reddit or Email it’s seriously underrated)

Hope it helps with your journey,

Zach